The Campaign

The Campaign


 

In 2007, the public sector and private initiative combined efforts in Foz do Iguaçu to disclose, promote, validate, improve infrastructure and strengthen the image of Destination Iguassu. Thus, Integrated Tourism Management was established.

 

From that point on, all actions were handled in a joint effort by Itaipu, Foz do Iguaçu City Hall, the City Board of Tourism, Instituto de Promoção Turística do Iguassu (Convention Bureau), Sindihotéis, ICMBio, Instituto Polo Iguassu and other entities representing the tourist trade. The integrated management experiment is considered a benchmark within the sector.

 

One of the first initiatives through Integrated Tourism Management was the launch of an image repositioning campaign called Foz do Iguaçu Destino do Mundo (Foz do Iguaçu - The World’s Destination), aimed at changing the image of Destination Iguassu, transforming it, on an increasing scale, into a quality tourist destination ideal for leisure, events, eco-adventure and shopping.

 

The campaign Foz do Iguaçu - The World’s Destination gained its own visual identity, integrating the destination's myriad of media and marketing actions, such as: press relations office, internet and social networks, pamphlets and promotional material, participation in national and international fairs and events, and sponsorships, attracting events and fostering the creation of a fixed calendar of events to disseminate the positive image of Foz do Iguaçu and the region.

 

For more information on the campaign Foz do Iguaçu - The World’s Destination, please send an e-mail to [email protected].


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